Vision
To become a leader in Home Solution and Living Experience in Thailand and Southeast Asia.
Mission
We will offer exceptional products and services that exceed customer’s expectation and improve their standard of living through value and sufficiency.
We recognize the importance of developing our associates and enabling them to surpass their potential, enhancing productivity, behaving according to the company culture, having good standard of living, and devoting to the organization.
We will continuously seek for new business opportunities and appropriately add value to our stakeholders.
We corporate with business partners to develop innovative products and services, and enhance management effectiveness for mutual success.
Our management team is dedicated to operate with good governance and social responsibility, and create good relationships with the community and the environment.
Business Objectives
The Company aims to be the leader in the Home Solution and Living Experience business in Thailand and Southeast Asia. This objective is pursued through a focus on developing the entirety of the value chain, enabling the creation of products and services that fulfill customer needs within a comprehensive One-Stop Shopping framework. Concurrently, the Company is dedicated to ensuring sustainability across environmental, social, and business dimensions. Furthermore, the company’s strategic direction includes plans for expansion through the establishment of new stores in strategically identified, high-potential areas. Recognizing the evolving nature of consumer lifestyles and behaviors, the Company has prioritized the development of a more diversified product portfolio to effectively address the needs of its target customer segments. This initiative is complemented by ongoing enhancements to the Company’s e-commerce ecosystem, encompassing the Omni Channel system, Marketplace platform, and distribution network, to ensure comprehensive coverage and enhanced customer satisfaction. As of the end of 2024, the Company has a total of 99 HomePro stores nationwide.
In addition to HomePro business, the Company has extended its operations into the building materials market through “Mega Home” business. Mega Home serves as a comprehensive center for home and construction materials, catering to both wholesale and retail customers. The target customer base for Mega Home includes technicians, contractors, and project owners. As of the end of 2024, Mega Home has a total of 30 stores. This expansion reinforces the Company’s commitment to establishing a leadership position in the construction materials sector.
Regarding international business, the Company has expanded its “HomePro” business, starting with Malaysia as the first country. As of the end of 2024, a total of 7 stores are in operation. Furthermore, the Company expanded its business to Vietnam in 2020, initially through online sales testing via an e-marketplace platform. However, after consideration, the Company determined that the store investment was not yet suitable for the market. Consequently, the Company has decided to dissolve its subsidiary in Vietnam and is currently in the process of liquidation.