Dear all stakeholders,
2021 has been another challenging year due to the effect of Coronavirus pandemic (COVID-19) on the global economy. The pandemic in Thailand intensified and widely impacted the economy during the third quarter, before softening down in the beginning of September.
During mid-July to August, the Center of COVID-19 Situation Administration (CCSA) announced curfew as a measure against the pandemic and later elevated the intensity to a lockdown. The measures were eased down in the beginning of November. Such measures caused a reduction in the spending rate of consumers as well as reduction in employment rate, which are the main factors that shrank the domestic purchasing power.
However, the government has launched various stimulus measures to boost consumer spending and relieve the impact on the economy such as Co-Pay program, ‘Let’s Travel Together’ program, ‘Section 33 We Love Each Other’ program, ‘We Win’ program, and ‘The more you spend, the more you get’ . In addition, the significant increase of vaccination rate has also supported the situation in Thailand in 2021, since the government has expedited the vaccination to reduce the spread of COVID-19 and prepared for economic activities to resume.
The company has observed clear changes in consumer behaviors in two aspects; consumers buy products through online channel more, and consumers spend more time at home. The company saw the opportunity to elevate the service through Omni Channel and the development of products and services to support the changing demand of consumers, allowing the company to adapt to the changing behaviors of consumers within a timely manner.
On the aspect of online commerce, the company has developed the online channel to be more effective and convenient, both on its website and mobile applications (HomePro Application, Home Service Application and HomeCard Application). The Company has also developed SHOP4YOU, a shopping assistant service, as well as Same Day Delivery and Click & Collect for customers to make online purchase and pick up the products by themselves at stores. In addition, the company has continuously introduced various promotions to help boost consumer spending through social media and the company’s applications during the pandemic to serve the demand while there are still concerns about the spread of COVID-19.
On the aspect of New Normal, the company set a goal to incorporate its products and services into consumers’ daily lives at home by increasing the variety of sanitary and sterilizing products, Work From Home related products and Cooking At Home related products, with the emphasis on quality. The company is ready to provide services to customers promptly in case of an emergency such as power outage, broken air conditioner and broken plumbing through Home Service Application, or through Call Center. All channels are convenient and available throughout 24 hours for customers. 100% of technician teams receive ATK testing every week before providing service to ensure the safety of customers.
On the aspect of health and safety of customers, employees and other stakeholders who have been diagnosed with COVID-19, the company has built a field hospital in the area of Wangnoi Distribution Center to provide treatment. The field hospital is managed in collaboration with Rajthanee hospital along with managing Distribution Center under Bubble and Seal format that allows the Distribution Center to continue its operation according to Distribution Center’s Business Continuity Plan, which takes care of the employees’ health and safety during the pandemic while offering help to patients within surrounding communities.
In addition, the company adjusted the working method to favor Work From Home more to reduce the risk of COVID-19 infection in the office, as well as promoting for employees to receive vaccination. The company created an internal communication system called HR Clinic to provide support to employees who have been diagnosed with COVID-19, enabling them to receive treatment promptly. Care boxes containing medical equipment and medicines are sent to employees who have been mildly infected (green level) to treat themselves at home. These methods allow the workflow of the company to continue normally. The company has driven for employees to receive vaccination as completely and promptly as possible. By the end of 2021, 92% of employees have been vaccinated. Customers, therefore, can be confident to visit and shop at every HomePro store nationwide.
For store expansion in 2021, the company was still careful with its expansion due to the slow recovery of the economy. A new store was opened in Bangna Km.1 and another new store was opened in Mutiara Damansara, Malaysia. By the end of 2021, there are 87 HomePro stores, 6 HomePro S stores, 14 MegaHome stores and 7 HomePro Malaysia stores.
The company strives to make a better living for the society and community through its products and services under every aspect of sustainable development including Environment, Social and Governance: ESG.
The company promotes sustainable consumption through the selection of Eco Products, and elevates Eco Product groups to ECO CHOICE level, which are specially sortedto be options for customers. The company also promotes responsible use of plastic.
For promotion of economic growth, the company promotes the Young Entrepreneur program by developing the skills of technicians up to standard and increasing the number of technicians through local employment to align with store expansion. The result is to deliver excellent service for customers, together with stable income for technicians who participate in the program.
Furthermore, the company focuses on reducing impact to the environment by increasing the ratio of solar energy usage as Renewable Energy and managing garbage to achieve Zero Waste. The company also emphasizes on good corporate governance and fair treatment of all stakeholders, as well as prioritizing employee care with respect to Human Right, equality, and diversity, while promoting health and safety in the workplace.
Business operation in alignment with sustainability resulted in the company being rewarded multiple prizes locally and internationally. The rewards include being selected as a member of the Dow Jones Sustainability Indices (DJSI) in Emerging Markets for the fifth consecutive year, MSCI Global Sustainability Index, FTSE4Good Emerging Index, Bloomberg Gender-Equality Index (GEI) and ESG100 index. The rating result of the Company’s Corporate Governance Report is excellent. The Company’s stock is also listed for Thailand Sustainability Investment (THSI) along with receiving a highly commended in Sustainability Awards from the Stock Exchange of Thailand. The company received Thailand’s Top Corporate Brands 2021 award from the Faculty of Commerce and Accountancy, Chulalongkorn University for the first time. The Company also received extension on CAC Certification by Thai Private Sector Collective Action Against Corruption.
On behalf of the Board of Directors, I would like to express my sincere gratitude to our customers, employees, shareholders, business partners and all stakeholders for placing the trust and support in the Company unchangingly. The Company believes that everyone will be the driving force for the company to grow sustainably and continue to create value for all stakeholders indefinitely.
(Mr. Khunawut Thumpomkul)