Vision & Mission

Vision

Being a leader in Home Solution and Living Experience in Thailand and Southeast Asia regions

Mission

We will provide exceptional products and services exceeding customer’s expectations and improve their well-being righteously and sufficiently

We will partner up with business alliances to develop products and services innovation in order to increase Management Effectiveness for our mutual success

We are heavily focused on the importance of Human Resource Development to increase their potential and work effectiveness, to spread the code of conduct accepted in the corporate culture, to increase their quality of life, and to encourage employee engagement

Our management was based on Good Governance while being social-responsible and creating good relationships with the community and environment

We are constantly looking for new business opportunities in order to increase added value to our stakeholders

Business Objectives

In accordance with the vision to be the leader of Home Solution and Living Experience in Thailand and South East Asia, HomePro focuses on becoming a One-Stop Shopping destination and plans to continuously expand its investment to accommodate the growth of urban society. The expansion emphasizes on strategic provinces that are pivotal to the opening of ASEAN Economic Community (AEC), and other provinces with potential for growth. The Company aims to reach the milestone of 95 – 100 stores within the year 2020, both in Bangkok and upcountry. In addition, the Company plans to strengthen its service and add more product variety through new product selection. By the end of 2017, there were total of 84 HomePro stores throughout Thailand.

Besides HomePro business, the Company also expanded “Mega Home” to accommodate the market for building materials. Mega Home Center offers a comprehensive range of building materials and home related products, both wholesale and retail. The target customers of Mega Home are technicians, contractors and project owners. By the end of 2017, there were total of 12 Mega Home stores. The Company aims to reach 15 - 20 Mega Home stores by 2020.

In order to become the industry leader and support the opening of ASEAN Economic Community, the Company has expanded its “HomePro” business internationally. The first international store was opened in Malaysia at IOI City Mall, Putrajaya. By the end of 2017, there were total of 6 stores in Malaysia and the performance has continued in positive trend. The Company plans to continue its international expansion by opening more stores in order to achieve economy of scale. In addition, the Company continues to study the behavior of Malaysian customers in order to adjust the product offerings and services, to meet customer’s demand as effectively as possible. For the expansion in Malaysia, the Company aims to reach 8 -10 stores by 2020.