Vision & Mission

Vision

Being a leader in Home Solution and Living Experience in Thailand and Southeast Asia regions

Mission

We will offer exceptional products and services that exceed customer’s expectation and improve their standard of living with value and sufficiency.

We will ally with business partners to develop innovative products and services, and enhance management effectiveness for mutual success.

We recognize the importance of developing our associates and enable them to build potential, enhance productivity, behave according to the company culture, have good standard of living, and devote to the organization.

Our management is based on good governance, being socially responsible, and creating good relationships with the community and the environment.

We will consistently look for new business opportunities and appropriately add value to our stakeholders.

Business Objectives

In accordance with the vision to be the leader of Home Solution and Living Experience in Thailand and South East Asia, HomePro focuses on becoming a One-Stop Shopping destination and plans to continuously expand its investment to accommodate the growth of urban society. The expansion emphasizes on strategic provinces that are pivotal to the opening of ASEAN Economic Community (AEC), and other provinces with potential for growth. The Company aims to penetrate both in Bangkok and upcountry. In addition, the Company plans to strengthen its service and add more product variety through new product selection. By the end of 2018, there were HomePro stores in Thailand total of 90 stores nationwide.

Besides HomePro business, the Company also expanded “Mega Home” to accommodate the market for building materials. Mega Home Center offers a comprehensive range of building materials and home related products, both wholesale and retail. The target customers of Mega Home are technicians, contractors and project owners. By the end of 2018, there were total of 12 Mega Home stores. In order to become the industry leader and support the opening of ASEAN Economic Community, the Company has expanded its “HomePro” business internationally. The first international store was opened in Malaysia at IOI City Mall, Putrajaya. By the end of 2017, there were total of 6 stores in Malaysia and the performance has continued in positive trend. The Company plans to continue its international expansion by opening more stores in order to achieve economy of scale. In addition, the Company continues to study the behavior of Malaysian customers in order to adjust the product offerings and services, to meet the highest customer satisfaction.

In 2018, the Board of Directors considered and reviewed the Company’s vision, mission and strategy which deemed appropriate to be updated in accordance with the current situation. Also, shows more clarity in the way of operation. Moreover, the Company aims to expand to 150 stores in 2025, which the business model to expand will consider from economic conditions and the purchasing power of consumers.