Vision & Mission

Vision

To be the leader in Home Solution and Living Experience in Thailand and Southeast Asia.

Mission

Offer exceptional products and services that exceed customer’s expectation and improve their standard of living through value and sufficiency.

Partner up with business alliances to develop product and service innovations in order to enhance management efficiency for mutual success.

Focus on the importance of empowering our associates and encouraging them to surpass their potential to enhance productivity, to spread the code of conduct accepted in the corporate culture, to increase their quality of life, and to encourage employee engagement.

Operate based on good governance while being social-responsible and maintain good relationships with the community and the environment.

Continuously seek for new business opportunities to enhance value added to all of our stakeholders.

Business Objectives

In accordance with the vision to be the leader of Home Solution and Living Experience in Thailand and South East Asia, HomePro focuses on becoming a One-Stop Shopping destination and plans to continuously expand its investment to accommodate the growth of urban society. The expansion emphasizes on strategic provinces that are pivotal to the opening of ASEAN Economic Community (AEC), and other provinces with potential for growth. The Company aims to penetrate both in Bangkok and upcountry. In addition, the Company plans to strengthen its service and add more product varieties through new product selection. By the end of 2019, there were 93 HomePro stores nationwide.

Besides HomePro business, the Company introduced “Mega Home” to accommodate the market for building materials. Mega Home Center offers a comprehensive range of building materials and home related products, both wholesale and retail. The target customers of Mega Home are technicians, contractors, and project owners. By the end of 2019, there were 14 Mega Home stores.

In order to become the industry leader and support the opening of ASEAN Economic Community, the Company expanded its “HomePro” business internationally. The first international store was opened in Malaysia at IOI City Mall, Putrajaya. By the end of 2019, there were 6 stores in Malaysia.

In 2019, the Board of Directors considered and reviewed the Company’s vision, mission, and strategy which deemed appropriate to keep pace with the current situation and to be more perspicuous in regard to operation. The Company emphasizes products and services offering through an online platform. The usage of technology also enables the Company to further develops and uplifts certain services by integrating online-to-offline on Omni Channel platform, hence, creating a seamless shopping experience by providing convenience and accessibility. On top of that, the Company implements the Automated Storage and Retrieval System (ASRS) that increases precision and reduces delivery duration. Ultimately, the Company aims to expand up to 150 stores in 2025, which the business model for expansion takes into account the economic conditions and the purchasing power of consumers.