Vision & Mission

Vision

Being a leader in Home Solution and Living Experience in Thailand and Southeast Asia regions

Mission

We will provide exceptional products and services exceeding customer’s expectations and improve their well-being righteously and sufficiently

We will partner up with business alliances to develop products and services innovation in order to increase Management Effectiveness for our mutual success

We are heavily focused on the importance of Human Resource Development to increase their potential and work effectiveness, to spread the code of conduct accepted in the corporate culture, to increase their quality of life, and to encourage employee engagement

Our management was based on Good Governance while being social-responsible and creating good relationships with the community and environment

We are constantly looking for new business opportunities in order to increase added value to our stakeholders

Business Objectives

In accordance with the vision to be the leader in Home Solution and Living Experience in Thailand and Southeast Asia regions as One Stop Shopping, the Company therefore continuously plans to expand its network to take business opportunities to accommodate the growing demands in the market. The expansion emphasizes on covering strategic bordering areas of Asean Economic Community (AEC) and growth potential provinces. The Company plans to futher open new outlets with the next milestone of 100 stores within 2020 in both Bangkok and upcountry. These strategies including development of service and selection process to add the variety of products. At the end of the year 2015, the Company had a total of 76 Homepro stores in 46 provinces nationwide.

To be the leader of home center business in Thailand and South East Asia as One Stop Shopping, besides the original format of “Homepro”, the Company also executed its proactive strategy by opening the center for wholesale and retail under the name of “Mega Home” in order to accommodate the demands in building material and household products market to serve contractors and project owners. At the end of the year 2015, the Company had a total of 7 Mega Home stores and plans to further open new outlets with the next milestone of 15-20 stores within 2020.

In order to step up to be a business leader and to support the Asian Economic Community, the Company has expanded our “HomePro” business internationally in the fourth quarter of year 2014. The first store is located at IOI City Mall, Kuala Lumpur, Malaysia. In 2015, the Company has yet satisfied with the result. However, we planned to continually adjust our product range and service to meet the requirement of Malaysian customer as practical as we can and such will be considered as a platform for the expansion of our business in the future. For the expansion in Malaysia, the Company has targeted to expand 5 - 10 stores within the year 2020.