Nature of Business

The Company was established with the objective to operate a retail business in home improvement segment by offering products and complete range of services relating to construction, extension, refurbishment, renovation, Home Makeover and improvement of buildings, houses, and residential places through One Stop Shopping Home Center, under the trade name of “HomePro” which is the Company’s trademark. As of 2019, the company operates 93 stores in Thailand under HomePro format. The nature of business of the Company is as follows:

1. Home Improvement Retailing

1.1 Product Category: 2 groups of merchandise categories as follows:

Hard Line

Building Material, Paint, Home Improvement, Bathroom and Sanitary Ware, Kitchen, Home Appliances and Electrical Equipment

Soft Line

Bedding, Home Textiles, Furniture, Lighting, Household Decorative Products, and Household Accessories

1.2 Services relating to retail business

Since most of the Company’s products already provide instruction details and user manuals available to customers, the Company also offers related services by providing consultation and useful information for customers to make the decision to buy products that match their needs the most. In addition, the Company provides “Home Service” that includes 3D Design and the following services:

  • Installation/Relocation/Solution (Installation Service)
  • Check-up/Cleaning/Appliance maintenance (Maintenance Service)
  • Home Improvement/Furnishing of restroom, kitchen, and living room (Home Improvement Service)
  • Washing-Cleaning (Cleaning Service)
  • Living Space Refurbishment (Home Makeover)

The Company enhances customer convenience through various channels i.e. mobile application, website, and call center to serve the needs of all customer profiles as well as provides all-round services of taking care of customers’ homes, including technician and contractor services, product exchange and return, DIY demonstration (Do It Yourself), and workshops. Furthermore, every channel of “Home Service” includes Emergency Service (24/7 Service) assistance such as fixing of power outage, electric shock, broken water pump, and broken pipe.

2. Space Rental Service for Retail Tenants

The Company provides available space in some HomePro Stores for retail tenants to rent. At the same time, the Company has developed a store format called “Market Village” which operates as a full-service shopping center in addition to HomePro store. Most of the tenants in the shopping center are supermarkets, restaurants, banks, bookstores, and IT shops etc. As of December 31, 2019, the Company has a total of 4 stores under Market Village format: Suvannabhumi, Hua-Hin, Phuket-Chalong and Ratchapruk.